A lot of blogging enthusiasts and internet marketers like to use PLR articles in their media because it saves a lot of writing and is a quick and easy way to get relevant content published on your site or blog.

PLR might seem like a gift from heaven, especially when you get hold of some for free. There are plenty of places you can download a whole bunch of PLR articles for use on your site or blog. Just Google “free PLR” and you’ll find pages of it! While you might be happily copying and pasting tons of this content into your own space on the web, imagining how much the search engines will love you for adding all this relevant content, it can have a nasty surprise in store.

Beware. The content of PLR is NOT unique!

That might sound like stating the obvious, but how many of you have used PLR articles exactly like that without giving it a second thought? Well, you should. If you want to see how un-original your PLR content really is, try submitting it to Copyscape.

Your eyes may well pop out of your head at the dozens if not hundreds or even thousands of copies of your same article out there on different sites!

If you have a lot of PLR content on your site or blog, you might want to go back and start changing it around as much as you can, then check it against Copyscape again to make sure it shows up as original content.

Why should you?

Well, if you don’t, the search engines (Google in particular) will punish you by lowering your coveted Page Rank if it finds enough of it on your site. That in itself is reason enough to always ensure you have original content on your blog or website.

The bottom line is this: If you want the search engines (and your readers) to love your website or blog, then write your articles yourself. Sure it’s more work, but think about it.

People come to read your blog because they like your creative and entertaining writing style, not someone else’s!

Terry Didcott
Blogging Web 2.0

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Filed under: Internet Marketing