On Site SEO tips are always useful, as much here at Blogging Web 2.0 as anywhere else, especially when you’re not making any waves in the SERPs, but more like small ripples that don’t even make it to the other side of your pond. In Monika’s last post How I Managed to Land on Google’s Page 1 in 1 Week, where she got her new site to page one of Google, she describes how clever use of on site SEO helped to put her there - now I’m going to elaborate on this technique a little here while giving this site a little keyword boost in the process!

While the majority of what will get you high in the SERPs is all off-site SEO in the form of link building, which of course is all-important if you want your site to rank for certain keywords, you can also be getting busy with some strong on site SEO that is simple to do and effective in pushing your site up those search engine pages.

On Site SEO

On site SEO consists of many techniques but one that is easy to do is to choose the keywords you want to rank for and promote the hell out of them. Do that by placing them frequently in your content. This SEO technique works very well in blogs, as the content is constantly changing and being added to, so it’s a simple task to add keywords to on site SEO every new post you make.

I’ve done this on site SEO myself with incredible results with two of my “make money” blogs. One of them (which is only PR3) is on Google’s page one for a long tail keyword that gets a good 11,000 searches a month - well worth being there for. The other hovers around the 20 mark for the same keyword, but its only PR0!

So how am I beating off literally hundreds of thousands of other sites to get onto page one with a lowly PR3 site that is only a subdomain at that?

I’ve been using this simple on site SEO technique of liberally spreading the keyword I want to rank for throughout each new post, but more than that, I’ve used the keyword in the title as well as tagging it. But to increase the keyword authority, I’ve also been going back through older posts and adding some more instances of the keyword in posts that are relevant to the keyword to further boost the site’s keyword authority. Then I simply link to the post from another of my blogs with the keyword in the anchor text to give it keyword authority.

You might have noticed that in this particular post, I’m using the phrase on site SEO quite a lot. Well, that’s what this post is going to rank for - on site SEO! The use of some h3 tags also goes some way to helping the cause!

Why not just SEO?

Aha, there’s the trick. You work on a long tail keyword first and get that into a strong position in the serps. So you should expect to see this post get ranked for on site SEO in the next day or so. Then you make further posts (or go back and update older posts) on the main keyword SEO and over time (it all takes time) the site will begin to climb for the main keyword SEO.

Of course to go up against a lot of stiff competition (which SEO is probably one of the stiffest) your site will need to attract a lot of quality back-links with SEO in the anchor text before it will rank for that keyword. But it can be done.

So in the mean-time, I’ll settle for on site SEO and see where we can go from there!

Terry Didcott
Blogging Web 2.0

Filed under: SEO