In an earlier article, I talked about the potential dangers to bloggers and website owners of using PLR articles to pad out the content on your site or blog. The search engines dislike PLR because it creates a lot of duplicate content on the web as a whole, so they will punish blogs and websites that publish a lot of it.

But what about using PLR off-site for promotional gain?

Again, the search engines hate duplicate content wherever it mighty be. So if you choose to use a PLR article to promote your blog or website via article marketing means, then you’ll still be causing yourself a potential cyber-headache when the search engine screws are tightened.

And they are getting tighter all the time.

Recently I had one of my ezine accounts suspended because I had inadvertently posted an un-altered PLR article to their database. I had to remove it and apologise profusely for my stupidity before they reinstated my account. So it’s not just the search engines that are getting strict about duplicity.

Bottom line here is that if you intend using PLR articles for article marketing, then make sure you alter each one (and run it past Copyscape) before you submit it. The old days of blitzing an article to a ton of article directories are numbered. That’s obvious as these directories and ezines themselves are being penalised by the search engines for publishing duplicate content. So they’ll pass on that slap on the wrist to the author to cover their backsides.

PS: Don’t think you can get away with posting a duplicate article here either! We’ll check any submissions against Copyscape ourselves before approving any article. Just so you are clear on that point!

Terry Didcott
Blogging Web 2.0

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Filed under: Internet Marketing