When you’re busy with Internet marketing and spend all your days hammering away at your computer seven days a week, yet you still don’t seem to be making any headway, its a good idea to stop what you’re doing, sit back and take a long hard look at how you divide up your day. You’ll probably find that you’re spending a lot of time trying to market on a lot of different fronts and this is what is sapping all your time. Sometimes, it helps to get all your different niches down in a big spreadsheet and see where you can slim down your operations.

By this I don’t mean stop working on all your niches altogether, but I do mean concentrating all your efforts onto one or two main niches and leave all the others on the back burner until you start seeing positive results from your main niches. The best way to start seeing results, and by results I mean real cash flowing into your paypal or bank account, is to work on one fairly uncompetitive niche while working peripherally on that high competition niche you’ve been slogging away at for two years or so.

The reason for that is the uncompetitive niche will start to bring in money fairly quickly when you concentrate your efforts on it, while you still keep up some link building and article writing work on your bigger, longer term niche that will one day bear a lot of fruit.

So lets say you’re working a high competitive niche like home mortgages, or finance and loans, or weight loss tips, or something equally tough. That niche will get there with constant link building and by building the size of your main site into a big, content rich authority on the subject, but it will take a lot of time to gain that authority. You’ll probably need in excess of a hundred, 400 word plus articles and better two hundred plus articles, all relevant to the niche, to gain authority status in the SERPs. That good but you’ll also need a ton of links to your site from many different sources with varying anchors as well as your main keyword anchor to rise up the SERPs into a position where you’ll start getting enough traffic to make money off.

So in the meantime, choose a far less competitive niche that will bring in enough traffic from the SERPs to monetize and get an income coming in so you can pay for hosting, buying more domains etc. There are plenty to choose from and you need to work long tail keywords that attract at least a thousand searches a month although you can do ok with less to begin with then grow it by attracting more related keyword searches.

The bottom line in Internet marketing when using the search engines to generate your traffic for you is not to but all your eggs into one basket but to diversify as much as possible. Just don’t diversify all at once. As soon as one low competition niche starts producing revenue, move on to the next but not before you have established your site in the SERPs or you’ll soon see that income dry up again.

Lastly, stay determined and be tenacious because success comes from never giving up!

Terry Didcott

Filed under: Internet Marketing