Blogging

Advertising Your Blog

Posted on November 6, 2007
Filed Under Advertising | 3 Comments

Advertising your blog can be hard work if you’re not sure what you’re doing. There is a right way and a wrong way and plenty of variations in between!

Of course, the obvious way of advertising your blog is going through the adsense route and paying for ads. This method does work extremely well as long as you get your ad copy right for the few words that you are allowed in the tiny text ad and of course your keywords match exactly to you blog. It can also cost quite a lot which might be off-putting to newer bloggers, who ironically are the ones who need to advertise the most in order to attract readers to their blog.

A more wallet-friendly way of advertising is then needed.

Of course the most satisfying advertising methods are the free ones, especially when they do bring traffic to your blog. And there are plenty of them to choose from, but I’ll only cover the most effect ones here.

These are free methods of advertising that I’ve personally found work very well in bring lots of visitors to my blogs.

The top method is making full use of social networking sites, like MyBlogLog, BlogCatalog, Bumpzee and many others. They are all free to sign-up with and allow you to create your own profile and submit your blog(s) so that other members can see you and your blog(s). They will get around to contacting eventually you but it’s better if you get busy and start making contact with other members who have blogs or interests in the same niche as yours. That way they get to know about you straight away and will most often visit your page to see who you are and then click on the link to your blog to have a look for themselves.

Trust me, after only a few days of busily making new friends in these sites, you’ll see a huge increase in traffic to your blog. Assuming your blog is well written, interesting and updated regularly, these people will keep coming back to it to see what else you’ve written.

Another good way of advertising your blog is to visit other blogs in your niche and make comments on the newest posts. We’ve covered commenting in here already, but suffice it to say you should make your comments relevant to the post and something that if you were to sit back and read it as if you were someone else, you could honestly say that it was an interesting comment!

Using forums to advertise your blog also works well, but take a bit of time to build up your credibility and get your self known, but once you have done that you will see traffic coming from these sources as the members start clicking the links to your blog that you will place in your signature.

Writing original articles and submitting them to article databases and ezines with a link back to your blog is another effective free method of advertising the presence of your blog. Make sure your article is unique and interesting an on-topic and the readers will be sufficiently curious to click your link and visit your blog.

Lastly, submitting on-topic posts to this site will get you a lot of free traffic and a valuable one-way link back to your blog! Simply register for free and submit your original post and not only will you be joining some great people who are already doing this, but you get automatically entered into our monthly competition!

So get writing!

Terry Didcott
Author and Co-Founder of Blogging Web 2.0 

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