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Statistical Static

Posted on October 10, 2007
Filed Under Promotion | Leave a Comment

Did you know that statistically, some 95% of all Internet Marketers fail?

That’s a pretty alarming statistic if you’re just about to start out in this dog-eat-dog, cut-throat business. It might even put you off even bothering. But don’t despair!

Of that 95% of Internet Marketers, the vast majority of them came into the business with the sole intention of creating a website, filling it with ads, pressing a button and then sitting back in their chair with their arms folded behind their heads to wait for the money to fall out of the sky.

That’s because they were sucked into this seemingly bottomless vacuum with the promise that they would make a fortune by doing five minutes work and everything else would happen on auto-pilot.

So how did these people get so easily duped?

Easy. Its called “hype” and thousands, if not millions of people fall for it every day. Not just online, either. This applies to all types of media advertising, the most powerful of which is television. I won’t go into the technical reasons why this is so right here. Trying to explain all the intricate details would most likely fill a good sized book (something for the To Do list, I think…), but suffice it to say that television advertising is incredibly powerful and alluring.

Why?

In it’s simplest terms, television not only reaches into everybody’s homes and intrudes on their everyday lives, by it’s very placement in a dominating spot in your main living space and its bright, rapidly flickering, constantly in motion and colourful display, our eyes are naturally and almost forcibly drawn toward it even when we try to ignore it.

If you don’t believe me, try having a conversation with someone where you’re both sitting at right angles to the TV (while it’s switched on, of course!) and see how many times your attention is diverted away from the person you’re talking with towards the TV! Even if it’s for a couple of seconds or even a quick glance here and there, you will do it - we all do!

That’s what makes TV advertising so endearing and alluring. People can’t tear their eyes away from the thing. And advertisers know this. They use it to to its fullest extent to sell their wares - more successfully than by any other medium, ever.

That was until the explosion in ownership of an internet connection. This still fairly new medium is rapidly catching up television as the next big player for the advertising industry. The same lure applies to the internet as it does to television. Surfers are glues to their screens, so anything the advertisers put up, they see. These advertising images and messages are registered in the surfers’ memories and will have a greater of lesser influence on their decision making process, depending on how good the ad is. The more excitement and desire the ad generates and the more “hot buttons” the ad pushes, the more likely the viewer will click the ad out of sheer curiosity.

And what’s more exciting and desirable than being told you’ll make a truckload of money if you follow this link?

Not much - and that’s how the hypesters hook in so many gullible hopefuls to part with their cash in order to jump onto the “Great Make Money Quick” bandwagon.

For 95% of those poor hopefuls, failure is the harsh lesson learned.

Of the other 5% that do not fail, a small percentage manage to achieve financial self-sufficiency from the internet, while a considerably smaller percentage actually get rich from it.

Why do those who do make money online, achieve this?

  1. They didn’t fall for the hype
  2. They realised that money does not fall from the sky
  3. They also realised that that there is no such thing as quick, easy money
  4. They knew they had to knuckle down and work hard

Follow this four point reasoning of the successful people online and you stand a good chance of being able to make money too. Don’t expect it to happen fast, because unless you’re already at the top of the tree, it won’t.

Here’s to your success!

Terry Didcott
Author and Creator of Blogging Web 2.0

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