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Using Your Blog to Advertise
October 11th, 2007 by Terry
Blogging, while fun and interesting can also make money for the real enthusiast. There are several different methods of using your blog to generate an income, each with differing levels of potential success and earning ability.
However, there is one method that produces predictable results time after time.
This method involves probably the most work from the blogger to achieve, and the income is relatively small, at least in the early days of a blog’s existence. What is this method?
Writing paid reviews.
I’ve covered this topic in a number of posts in a number of different blogs, but it still interests me enough to keep on writing about it as there are always new things to write about and different techniques to be learned.
One such aspect of writing paid reviews is the actual site you decide to write for, as there are several and they all have slightly different ways or working as well as varying degrees of entry criteria for blogs. I’ll cover two such sites as they have consistently worked for me personally. Although there are more that I write for, the others offer review opportunities much less frequently than these two:
PatPerPost and ReviewMe.
Notice there are no links to either site, as I’m not specifically plugging them for any gain here. I do enough of that on my own blogs!
ReviewMe is simple (and free) to join as a publisher (a review writing blogger, if you like). As long as your blog is over three months old and has been posted to regularly with no gaps of more than seven days between posts, they will most likely accept your blog. Of course, if your blog has a low or zero page rank as well as a very low Alexa rank, these will count against you. Although they may still accept your blog, the amount of opportunities offered to you to review will be severely limited.
This is why you should spend your first three months building your blog’s content and promoting it to obtain a reasonable readership, so that at least your traffic rank from Alexa will be reasonable. Google is another kettle of fish to fry!
Average payments for new blogs from ReviewMe is $5 for a minimum 200 word post. You will also be expected to include links to the advertiser in your post.
PayPerPost has similar entry criteria to ReviewMe. Again, you will be offered more opportunities the better rated your blog is. The average value of most opportunities for new bloggers is $5 per post, although the word count varies from as little as 50 up to 300 depending on the advertiser’s criteria and the amount of links also varies from advertiser to advertiser.
The difference is that with PayPerPost, they list a good selection of opportunities and you can see which ones are available to you and which are not and they tell you why. This is my favourite site to write reviews for - I’ve made more money with them than with all the others combined so far. As well as the usual offered opportunities, they have “special offer days” where they will throw in some high paying review opportunities and make them available to the lower rated bloggers too - sometimes an opportunity can have a value of as much as $150!
Available opportunities at PayPerPost change constantly and can sometimes be snapped up quickly by other on the ball bloggers, so you have to be diligent!So it is worth signing up with these two sites at least and you should be able to add maybe $20 or so per week to your blog’s income if you work hard at it and keep your eye on the list of opportunities.
Here’s to your success!
Terry Didcott
Author and Creator of Blogging Web 2.0
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Filed under: Blogging
3 Responses to “Using Your Blog to Advertise”
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October 11th, 2007 at 6:24 pm
Not a bad way to earn a little extra money to pay for your domain or hosting expenses.
October 11th, 2007 at 9:46 pm
I also found them both to be good. Probably more so the PayperPost. I have to admit that I keep forgetting to login and check for new work which is silly.
Having said this, as a blogger we need to keep the balance of blogging for pay and keeping on content with the blog so personally I don’t want too many of those in my blog anyway unless they reflect my topics.
Monika
October 12th, 2007 at 3:26 pm
Quite right - too many paid reviews and not enough content will kill your blog as surely as anything!
Terry