Blogging | What’s in a Page Rank?

What’s in a Page Rank?

Posted on September 29, 2007
Filed Under Promotion |

Page Rank is a pretty important topic in the blogging world, especially with regards to those bloggers who are, or in the near future intend to make money from their blogs.

For the rest of the world wide web, page rank has been the theme of many a discussion as to its merits, usefulness, value or otherwise. Many website owners dismiss page rank as irrelevant to their businesses, whereas others covet a high page rank in order to secure lucrative advertising deals in the ongoing quest to make money from their online endeavours.

From a blogger’s point of view, then, how important is page rank?

That depends on what you want your blog to achieve. If you are using your blog solely for keeping an online diary of your life and actions to share with friends and relatives, then you probably couldn’t care less about page rank. For that matter, terms like SEO, back-links, web 2.0 or much of anything else related to promotion and marketing are probably of about as much interest as a central heating system would be to a homeowner in Darwin.

But if you are working hard at your blog with the intention of using it to make money online, then a good page rank is one of your top wish-list items. That’s because the advertisers who will likely fund your online enterprises when your blog has matured will be more likely to part with more funds from their advertising budget when you are the proud owner of a high page rank. Of course, other factors will also sway their decision. Rankings from Alexa and Technorati also play a role in the final decision as to how much your blog’s advertising space is actually worth to advertisers. That’s because they all give a good pointer as to how much traffic your blog is receiving.

The more traffic you can prove your blog is attracting, the more your advertising space is worth.

Simple economics, really.

It works just like a magazine. The higher the distribution and readership of a magazine, the more they can charge for advertising space. That’s because advertisers are willing to pay for exposure. The greater the exposure and the more people that will see their ad, the more they are willing to pay, because they know that they will recoup that cost many times over in greater sales figures.

So when you are blogging to make money online, especially from potential advertisers, your page rank does count. It can make the difference between driving out of the car showroom in a top of the range Mercedes or a basic bottom of the range runabout.

Now which would you prefer to be riding around in?

Terry Didcott
Blogging Web 2.0

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